Introduction
Speech recognition and voice control technologies have made their way into our lives. Virtual assistants on various gadgets facilitate interaction with the device. Every virtual network user makes a daily choice in favor of voice search, refusing to spend personal time typing the right characters. It’s doubly important for businesses to keep up with the times by optimizing their online resource for a popular service. In this article, NIXsolutions will explain how to do it faster than your competitors and not end up at the bottom of the list.
What is a voice search?
Voice search became available and quickly took center stage, gaining popularity among owners of any devices. Entry points and personal assistants, like Google’s microphone or Alexa’s singing voice, have become the most convenient ways to quickly search for information. Experts predict that the voice search market will have steady growth in the coming years. This service, as well as other contactless ways of communication, has become especially relevant in the current conditions of the e-commerce market related to the known limitations.
Voice Search lets you enjoy the capabilities of a regular search without the need for a keyboard or other controls. It takes one tap to activate, and then you simply ask a question or say a keyword. Speech algorithms have long been an important Google option. But the obvious progress is unstoppable, and the technology is getting better. Most search engines have made voice search a priority in their operations. Operations run in the background, unnoticed by the user. Automatic voice recognition system ASR turns dictated queries into text almost instantly.
Importance of voice search and its impact on SEO
Now, most sites have to take into account the growing share of voice search and optimize for it. But there are companies for which it is a priority to get to the top of search engines in a short period of time. Why would consumers request a browser when it’s easier to search for the product or service they want with voice commands. Search engines process queries accordingly and selects the site that ranks higher on the results of voice queries. The leading positions are occupied by online platforms that provide clearer and more correct content parameters.
Many website owners are choosing a long-term SEO strategy, but it is already clear that artificial intelligence is making adjustments to the overall process. To begin with, it’s important to go through the keyword discovery phase, focusing on voice query preferences. These are naturally more lengthy word combinations than the simple keywords that used to be considered the norm. It takes a smart choice of conversational content to fully integrate the business. Need a focus on phrases and questions that we use in everyday life. The interrogative form of treatment is now becoming the norm and your SEO needs to be adjusted accordingly.
Top SEO strategies
Voice queries are longer than text queries. The logical continuation, as the voice search format develops, will be an increase in the length of search queries. As a rule, they consist of five or more words. Accordingly, this requires optimizing the site for low-frequency queries. The most popular words in voice search are “how,” “what,” or “best”. Following this rule, you must consider not only the length of key phrases but also the use of these words. It is important when selecting search terms to choose real words and phrases that people say when searching for information of interest on the virtual network. For example: “What is mountain boarding?” or “Where can I buy shoes for a dog?”
When searching for the right store or cafe, people use local search. This is a convenient system that generates a response based on the user’s location. Fill in the information in the search engine in detail that may be of interest to the customer, be sure to include:
- address,
- contact information,
- working hours.
Create a unique description for your business with the needed categories and photos. Do not forget to update regularly. All information must be up-to-date.
Create a separate FAQ section that answers the most popular user questions. This will give you a quick start on content optimization. Compose a list of possible questions. Monitor different types of questions using analytical tools and suitable services to find key phrases. As a result, you will be able to write an optimal and useful text, based on the data obtained.
For each question, it is advisable to provide a separate page with all the necessary information. A person does not have to search through the text of interest. You should make it easy for the user and provide a few quick answers at the beginning of the document that clearly answer the question. Do not use terms the average user does not understand and too-long sentences. The text should be written in simple and clear language.
Use micro-patterning on your site. Search engines should have accurate pricing, location, hours of operation, and contact information. To understand the capabilities of voice assistants, download the app and test it yourself. You’ll be able to find out how other users are using the virtual assistant. Most of the answers you’re reading probably aren’t relevant to your business. But they do give you some insight into how you can intelligently optimize your site for voice search. There’s room for improvisation. Put some effort into it and find the most effective way that’s perfect for your business.