NIX Solutions: Does Knowing Verified Ranking Factors Help Do SEO – Survey

Recently, Izzi Smith, a SEO analyst at Ryte digital agency, posted a poll on Twitter in which she asked if knowing the proven ranking factors helps SEOs do their job. In particular, get approval for the implementation of certain decisions from the management.

The survey included three answers. The votes between them were distributed as follows:

“Yes” – 42.2%
“Yes, so I lie sometimes” – 31.2%
“No” – 26.7%
A total of 446 votes were received.

NIX Solutions’ SEO Services

This poll was not without humor, but if we take into account the votes cast for the option “so I lie sometimes,” the share of positive answers will be even greater. So, proven ranking factors for many executives can be a sufficient argument in deciding next steps.

NIX Solutions also adds that a couple of days ago, Barry Schwartz posted on Search Engine Land a list of those signals that, according to Google, are not direct ranking factors. This list includes the following items:

  • Google Assessor Guide
  • Google Ads
  • Mentions and likes on social media
  • CTR of search results
  • Return to SERP after going to the site
  • Dwell time
  • Bounce rate
  • User engagement metrics on pages
  • User behavior
  • Chrome data other than Core Web Vitals
  • Google Analytics data
  • Google Toolbar data
  • Site traffic
  • Abandoned carts on e-commerce sites
  • E-A-T
  • Adaptive design
  • AMP
  • Content accuracy
  • Author biography
  • Structured data markup
  • Word Count
  • Outbound links
  • Commodity prices
  • URL length
  • Availability
  • Ratings and reviews
  • Better Business Bureau estimates
  • Membership in associations and organizations
  • Domain age
  • 3D and AR content
  • Email subscriptions
  • More pages
  • Content posting frequency
  • Domain authority as measured by Moz