NIX Solutions: Google Shares Tips for Optimizing Job Ads

Google has discussed how to improve job posting pages so that they are better represented in search. To do this, you just need to make a few changes to the description field.

NIX Solutions

According to Google, job descriptions in search will only display the text that is added to the description field in the structured data markup. Therefore, it is important to include in this property information about the education and skills required to get the job done, as well as its benefits.

As a result, users will be able to make smarter decisions about whether they are interested in a job, and employers will be able to receive applications from more suitable job seekers, says SearchEngines.

“To enable users to see the full job description in Google searches, check the description field to make sure it contains all the information you may have only added to specific fields (such as the qualifications property),” Google advises.

NIX Solutions notes that you do not need to delete these more specific fields. It is only important to make sure that the same information is also contained in the description field.

Examples of filling in the markup can be found here.

As a reminder, in July, Google updated its policy on job posting content to improve the quality of search results for such queries. The search engine has also added a new featured property, directApply.