Opera, the Norwegian browser pioneer, has unveiled its latest venture, Opera One, set to redefine the iOS browsing experience within the European Union. This milestone development comes in response to the Digital Markets Act (DMA) prompting Apple’s App Store to embrace alternative browser engines beyond the confines of WebKit.
Empowering Developers, Expanding Choices
Historically, Apple mandated the use of WebKit for all third-party browsers, stifling developers’ technological choices. The DMA, however, heralds a new era, allowing developers to offer iOS users a broader spectrum of browser options. Jørgen Arnesen, Opera’s Executive Vice President of Mobile, applauds the DMA’s role in promoting competition, stating, “We support the changes made by the DMA to provide users with a more diverse choice of browsers on iOS.”
Operatic Collaboration with Apple
In addition to expressing support for the DMA, Arnesen notes Opera’s excitement about Apple’s move to introduce a browser selection screen on iOS. This feature simplifies users’ ability to choose their preferred default browser, enhancing the overall browsing experience on their mobile devices. Arnesen also hints at a novel form of interaction with Apple, allowing developers to submit additional requests for compatibility with iPhone and iOS features.
Marching into the Future
Opera One for iOS, driven by AI, is slated for launch in March, coinciding with the DMA’s enforcement. While these changes currently apply to the EU, Opera remains optimistic about the global extension of these rules by Apple.
Last year, Opera unveiled Aria, an in-browser AI, and rebranded its flagship desktop browser as Opera One, reminds NIX Solutions. The company’s significant investment in a crucial AI infrastructure project in Europe underscores its dedication to innovation in the digital age.
This strategic move positions Opera as a trailblazer in the evolving landscape of mobile browsers, fostering competition, choice, and user-centric experiences in the iOS ecosystem.