The unconfirmed Google update, reportedly initiated on November 30, persists and appears to be gaining momentum. For over 20 days, search results have been turbulent, yet Google remains silent without any official statements.
Impact on Search Results and Traffic
Experts note that approximately half of all sites have experienced abrupt position declines ranging between 20-60%. This downturn has resulted in substantial traffic losses, with intermittent recoveries preceding subsequent plunges.
Speculations and Theories
Amidst the ongoing instability, webmasters are fraught with speculation about the cause of these disruptions.
Continuation of November Reviews
Update Many in the community believe that this disruption extends from the November Reviews Update. Google, they surmise, is diligently mitigating the aftermath of an unsuccessful update, consistent with their earlier indication that review ranking system updates would become routine.
Google’s Neural Network Training Requirements
An alternative perspective posits that Google’s need for content to train neural networks might be driving the turbulence. Some speculate that Google seeks content for its neural networks without intending to share revenue with publishers, potentially leading to sustained instability.
Potential Business Strategy by Google
There are suspicions among certain circles that Google might be deliberately disrupting the high season for sites. The speculated intention is to push these sites towards advertising through Google Ads.
Consistent Volatility in Search Results
All SERP monitoring tools confirm the persistent volatility in Google’s search results, notes NIX Solutions. The prevailing sentiment within the SEO community remains pessimistic, with many expecting continued unrest during the holiday season.
The situation continues to be closely monitored within the industry, as stakeholders navigate this uncertain period in search engine dynamics.