CMS Magazine and Workspace initiated a survey of 236 digital agency executives to find out what is happening in the industry in recent days. The questionnaire had 50 questions and the ability to leave detailed comments.
The results of this study were published today. Thanks to SEOnews and Nix Solutions, here are some key details:
- 61.3% of SEO studios say that most of the changes in their customers’s businesses are negative.
- About a third of SEO-companies have already felt a noticeable decrease in the number of new applications.
- Many SEO-companies are afraid of a significant reduction in budgets and the number of customers, as they see that in a crisis situation, customers prefer to invest in tools with quick results.
- 22.2% of respondents said they plan to reduce their own costs. 3.9% will increase them.
- 18.7% of contractors later plan to raise prices for services. 7.3% have already done this.
- Assessing the current situation, the majority of respondents are unanimous in their opinion that normalization of the market will take at least 3 months.
- Among those who, despite the latest news, are full of optimism, first-tier companies with a high price tag prevail.
- 50% of respondents already provide customers with special anti-crisis working conditions. 27.2% plan to do this in the future.
- 29.4% of employers plan to change the motivation system for their employees. 3.9% of them think about transferring specialists completely to the piecework form of payment and review their KPI.
- Most of the respondents hope that this situation will not exceed the scale of the negative consequences of the crises of 2008-2009 and 2014-2015.