Google has provided more details on which small and medium-sized businesses can receive funds for advertising on Google Ads, says SEOnews. Google announced the allocation of $340 million to support organizations during the coronavirus pandemic in March.
Who can qualify for support and when will it become available?
Google will provide funds for advertising to small and medium-sized businesses that placed Google ads from January 1, 2019 directly or through agencies for 10 of the 12 months of 2019 and in January and/or February 2020. Notifications will appear in the accounts. Essentially, regular Google Ads advertisers can count on support.
NIX Solutions states that loans will be introduced in stages, starting from the end of May 2020. Notifications will appear in your Google Ads accounts in the coming months. The funds provided can be used for any channel, including the Display Network, YouTube, and for any type of campaigns.
It will be possible to use the loans granted until December 31, 2020. Unused balance will be deleted.
One client will be able to get only one loan, even if they launch advertising from multiple accounts. The amount of loans granted will depend on the amount of previous expenses in Google Ads and location.