Meta has spent the last eight months developing its AI-powered search engine to lessen reliance on Google and Microsoft Bing. This new search tool will incorporate AI-generated event summaries directly into Instagram and Facebook, aiming to replace external search engines.
Currently, Meta’s AI bots rely on Google and Bing data to answer user queries on Instagram and Facebook. However, Meta plans to phase out this dependency by implementing an internal search engine. The new system will integrate with Meta’s existing AI tools, enabling more autonomous and efficient query processing.
Expanding Control Over Data
A key step toward independence has been Meta’s launch of a proprietary web-crawling robot, which has been actively indexing public information online for several months. This initiative ensures Meta builds its own extensive database, reducing reliance on external sources. Interestingly, the data collection began before agreements with news agencies were finalized.
In addition to search development, Meta gathers geolocation data, which may allow it to rival Google Maps. In September, Apple’s work on independent search tools for the App Store also highlighted a growing trend among tech giants toward self-reliant AI-powered services. As the competition for user data intensifies, Meta seeks to position itself as a leading player in the field.
Partnerships and Industry Challenges
Recently, Meta signed a multi-year agreement with Reuters, granting its AI search access to verified news, reminds NIX Solutions. This partnership is expected to enhance user trust and strengthen the reliability of Meta’s data infrastructure. We’ll keep you updated on further developments.
Meta is not alone in pursuing independent AI search capabilities. OpenAI is working on “SearchGPT,” while Perplexity, another AI search provider, faces lawsuits from News Corp and legal threats from other publishers, including The New York Times. These challenges underscore the importance of regulation, particularly as companies use third-party content to build their AI databases.