Over the past few years, concerns have arisen regarding the declining quality of Google search results. Despite Google’s insistence on maintaining its flagship product’s excellence, recent research challenges this narrative.
A comprehensive year-long study by analysts from the University of Leipzig, Bauhaus University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence focused on 7,392 product review searches across Google, Bing, and DuckDuckGo. Contrary to Google’s claims, the study revealed that higher-ranking pages often featured more optimization, an abundance of affiliate links, and generally lower-quality content.
Monetization Methods and SEO Battle:
Websites often monetize through product reviews and news roundups, employing affiliate links to major retailers. The competitive landscape pushes sites to employ Search Engine Optimization (SEO) tactics, contributing to the prevalence of subpar content and “junk” filling the internet.
Challenges in SEO Management:
Despite constant algorithm adjustments by Google and its competitors to combat SEO manipulation, the study suggests these efforts are largely ineffective, with spammers consistently finding new loopholes. Google’s spokesperson, however, contends that their ongoing improvements have positively impacted search results, adds NIXSolutions.
Experts and users hold divergent views on Google’s search quality. While Google claims improvement over the past year, critics argue the platform has worsened. Lily Ray, senior director of SEO at Amsive Digital, bluntly states, “We’ve never seen Google in such a mess.”
The debate surrounding Google’s search quality persists, fueled by conflicting assessments from the company, users, and experts. While Google acknowledges specific improvements, critics emphasize the overall degradation of search results.