Google has launched the August 2024 Core Update, with the full rollout expected to take about a month. The update is aimed at improving the quality of search results and combating unhelpful SEO content.
Update Details and Goals
The company announced the start of the Google August 2024 Core Update on its blog in X:
“Today, we launched the August 2024 Core Update. The update continues our work to improve the quality of search results by giving more priority to content that people find genuinely useful and showing less content that seems to have been created just to rank well in Search.”
According to data provided by Google, the full rollout of the update may take up to one month. Along with the information about the update launch, Google provided a link to the help documentation, which contains recommendations for webmasters regarding key algorithm updates.
Impact on SEO Industry
This update is likely to have significant implications for the SEO industry, notes NIX Solutions. It underscores Google’s ongoing efforts to prioritize high-quality, user-focused content over content primarily designed for search engine rankings.
The timing of this update is particularly interesting, considering that the Search Engine Journal recently published the results of their annual SEO industry study, the State of SEO Report. This report likely provides valuable insights into current SEO trends and practices, which may now need to be re-evaluated in light of this new core update.
As the rollout progresses, we’ll keep you updated on any notable changes or impacts observed in search results. Website owners and SEO professionals are advised to closely monitor their site’s performance during this period and refer to Google’s provided documentation for guidance on best practices.
Remember, core updates typically cause broad changes across search results, so any fluctuations in rankings should be viewed in the context of this wider update. It’s important to focus on continuing to produce high-quality, valuable content for users rather than trying to optimize for specific algorithmic changes.