Smart strategies take into account conversion data and its value. This information is used to achieve goals. If the system encounters problems related to conversion accounting, then they can affect the bidding.
For example, these can be errors that contribute to inaccurate conversion data or their value in Google Ads, such as problems with adding tags or site crashes.
Advertisers can now take advantage of data exclusions to help prevent these issues from negatively impacting their bidding processes.
Data exclusion is a tool that tells smart bidders that the data was received on dates when conversion tracking was down and should be ignored.
The new tool can be used for search, shopping, and display campaigns.