NIX Solutions: Google’s August Core Algorithm Update

Google’s Latest Ranking Algorithm Adjustment

Google has recently concluded its August update to its core ranking algorithm, with information regarding this update available on the Google Search Central Twitter account and the Google update history page.


Algorithm Deployment Period: August 22, 2023 – September 7, 2023

The complete rollout of this algorithm update spanned 16 days, commencing on August 22, 2023, and concluding on September 7, 2023. To gauge the impact of this update on Google’s search results, one can analyze the specified period using SERP monitoring system graphs.

Moderate Impact on Websites

In general, Western experts characterize this update as moderate, as it did not significantly affect a large number of websites. Webmasters whose sites experienced fluctuations during the update have noted that traffic and rankings typically returned to their previous values within a few days.

NIX Solutions reminds that the main Google algorithm received its last update in March of the same year, lasting for 13 days.